Detailed Job Desciption

Analytics Specialist

Analytics Specialist

A leading Canadian retail brand in the market with growth career opportunities. We are a successful and growing company that values diversity and innovative thinking, and fosters a culture of performance and accountability. We invest in the growth and development of our employees by offering a wide range of career paths, comprehensive training and leadership development opportunities

Position Summary:

The Specialist, Digital Marketing role will be accountable for supporting the Team Lead, Digital Marketing in executing online marketing and merchandising plans that support BFA/Line of Business initiatives that improve the CTR site experience.

Responsibilities:

  • Successful implementation of all online marketing programs and serving as Day-to-Day Business Contact for the merchandising team. In addition to coordinating communication between cross-functional teams and stakeholders. Managing workback schedules and external partners (Digital Agency) to stay on track for successful delivery.
  • Providing subject matter expertise to merchandising and strategic marketing teams on a daily basis.
  • Present quarterly competitive reviews and staying informed on new and upcoming technologies and events.
  • Leveraging Online Analytics to execute and deliver merch-centric analysis and recommendations to support client's objectives (programs, products, and assortment).
  • Coordinating and leading the post- campaign analysis of projects, with the guidance and supervision of their Team Lead. Analyze metrics and produce summary reports for Digital team and merchandising team.
  • Support the execution of marketing plans for online channel that leverage appropriate online marketing tactics (Consumer Generated Content, Keyword Buy, E-Mail Marketing etc).
  • Build, test and deploy category updates and landing pages as outlined in the annual plan (both English and French), as well as Comparison Tools, Buying Guides and CST tools.

Qualifications

  • 2-3 years of experience working in a digital role/digital marketing environment
  • A university degree, or experience that is equivalent, coupled with an online certificate
  • Excellent presentation skills, ability to translate complex technical requirements into business terms
  • Good interpersonal, presentation, communication and research skills
  • Marketing and/or Merchandising experience in retail
  • Agency relationship management experience
  • Business knowledge around e-merchandising principles and processes
  • Basic understanding of online analytics, experience with Omniture and or Google analytics
  • Team player with the ability to manage relationships with multiple cross-functional teams
  • Organizational and problem solving skills are a must
  • Excellent time management and project management skills and attention to detail is a must